INFORM x Von Peach

ONE DAY.THE NEXT YEAR.

Friday, 2 October 2026. The Dolder Grand, Zurich.

Start09:30
Lunch13:00
Close17:00
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The Explorer

Bernd, this is the plan.

One year of working together. One day to decide what the next one looks like.

We keep it simple. In the morning we take stock and we listen. In the afternoon we show you what we have prepared.

The rest of the weekend is yours. Zurich, the hotel, the lake. We are around if you want us, and out of the way if you do not.

Friday, 2 October

The day, hour by hour

TimeIn the room
09:30Arrival

Coffee, then we start

Yentl and Emma meet you at the hotel. Short walk to the room, coffee on the table.

10:00Part one

Looking back

Twelve months of INFORM x Von Peach. The brand, the communications, the pitches. What worked, what we would do differently, what you would tell us to our faces.

11:15Part one

Looking ahead

Your turn. Where INFORM goes in 2027, what the sales team needs, what keeps you up at night. We ask, you talk, we write.

13:00Break

Lunch at the Dolder

14:15Part two

The homework

What we have prepared since we last spoke. Six things we would do with you next year.

15:45Part two

How it would work

Team, rhythm, what you would see every week. What we decide today, what we park, and what happens next.

17:00Close

Done

The team behind the time

That is the promise we made INFORM a year ago. Friday is where we check it.

What to expect

Two halves, one purpose

Morning

Stakes first

We do not want a polite review. We want the real one. Bring the things that annoyed you as much as the things that landed.

  • Retrospective. One year, on one wall.
  • Your view. 2027 goals, markets, sales targets, blind spots.
  • Output. A shared list of what matters next year, in your words.
Afternoon

Clarity second

We have done homework. It is concrete, it is opinionated and it is built to be argued with.

  • INFORM and brand positioning. What INFORM stands for, said once, for everything.
  • Marketing strategy. Winning more sales.
  • Marketing execution. A fractional marketing team, brand rollout included.
  • Sales enablement and change. What the sales team needs in hand, and how the organisation adopts it.
  • Website. A site that sounds like the brand.
  • You. Bernd Heinrichs, visible. A plan for that.
The Guardian

Practical

The small print

Where

The Dolder GrandKurhausstrasse 65, 8032 Zurich. Meeting room and lunch both in the hotel. Parking is directly below the hotel.
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Who

Yentl Spiteri and Emma CallejaVon Peach